I rarely see fashion videos that I like. They're often trying to be short films that showcase clothing but in the end just become bad short films. Lanvin's H&M video is a refreshing example of how to do it right. This film is a runway show brought to life. The hotel hallway is a great replacement for the catwalk and the models are full of personality. It's fun, quirky, well styled, and I can really get a strong sense of the collection. Which is what the goal of these films should be.
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