Tuesday, November 2, 2010

Lanvin for H&M Fashion Film

I rarely see fashion videos that I like. They're often trying to be short films that showcase clothing but in the end just become bad short films. Lanvin's H&M video is a refreshing example of how to do it right.  This film is a runway show brought to life. The hotel hallway is a great replacement for the catwalk and the models are full of personality.  It's fun, quirky, well styled, and I can really get a strong sense of the collection.  Which is what the goal of these films should be.

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